- Expanding Influencer Platform to Thailand, Vietnam, and Malaysia with Plans for a Swing-by IPO in Southeast Asia -

YOYO Holdings Pte. Ltd. (Headquarters: Singapore / CEO: Yosuke Fukada, hereafter “YOYO”), a leading influencer marketing platform provider in Southeast Asia, has completed a successful fundraise through a strategic investment from FORIT DIGITAL SDN. BHD. (Headquarters: Malaysia / CEO: Takeharu Yoshizawa, hereafter “FID”), a subsidiary of For it Inc. (Headquarters: Japan / CEO: Takeharu Yoshizawa, hereafter “Forit”). With this investment, YOYO has officially joined the Forit Group.

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Joining Forit Group and Strategic Expansion

Since launching in 2018, YOYO has been offering its influencer marketing platform, "PopStar," in key Southeast Asian markets like Indonesia and the Philippines, where it is one of the largest platforms of its kind. Over the years, YOYO has provided services to numerous global brands and local companies in sectors such as food and beverage, cosmetics, automotive, banking, service industries, startups, and growing enterprises, steadily building a strong track record. In 2023, YOYO was recognized as a TikTok Creative Marketing Partner, positioning the company for further growth.

Forit, with over 20 years of experience running the performance marketing platform "afb," launched its global performance marketing platform, "Webridge," in 2017. Since then, it has expanded into China, Taiwan, Singapore, Malaysia, Thailand, and Vietnam through its global subsidiary, FID.

As YOYO focuses on growth, entering key Southeast Asian markets such as Thailand, Vietnam, and Malaysia becomes a crucial step. Through this strategic investment and collaboration with FID, YOYO plans to swiftly expand both its influencer marketing and performance marketing platforms in these markets. This partnership will accelerate the regional expansion of "PopStar," providing enhanced services to local advertisers and influencers.

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Future Vision

Through this partnership with Forit Group, YOYO aims to expand its "PopStar" business into Thailand, Vietnam, and Malaysia, driving further growth. Additionally, YOYO will collaborate with Forit’s "Webridge" platform to expand its services into Indonesia and the Philippines, maximizing synergies between the two companies. This approach will facilitate rapid market entry in high-growth regions and strengthen YOYO’s presence in both the influencer and performance marketing sectors across the ASEAN region, with the ultimate goal of achieving a Swing-by IPO* in Southeast Asia.
*Swing-by IPO refers to scaling under the umbrella of a large enterprise with the goal of eventually going public.

YOYO is committed to its vision of “Empower the Next Billion,” striving to provide diverse opportunities to all people through its technology and platforms. With this new initiative, YOYO will continue to expand its business while delivering impactful services that create meaningful social impact.

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Company Overview

‍Company Name: YOYO Holdings Pte. Ltd.
Location: #14-06, 10 Anson Rd, International Plaza, Singapore
Founded: October 2012
Capital: USD 7,645,827
Number of Employees: 65
Website: https://www.yoyo-holdings.com, http://pop-star.me

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Inquiries

‍Email: info@yoyo-holdings.com

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