Hello, guys! Today’s blog post is - 7 times - extra special:

It’s YOYO’s 7th anniversary!  🎉🎉🎉

We made a music video! We take celebrating anniversaries seriously here at YOYO. Check it out!

https://www.youtube.com/embed/KpQDmnH76v0

Okay, time for back-storytelling!

Has it been 7 years already?! 😮 I remember the good all days when we started in 2012...okay, I didn’t exactly started in YOYO 7 years ago 😅 but it sure does feel like more than 7 months! I mean these people are practically family to me (I do spend more time with them than on weekdays tbh), and most of the time -- friends. 💛

Okay, hold-on to that sentence, its relevant for the rest of the content.

Since it’s not everyday that you celebrate a 7th year anniversary (3 more years to a decade!), it is just right that we turn this momentous event to a core memory that would be talked to (and shared to social assets, team let’s do this!). How do we do that? That is exactly what the team had in mind when they started this poll:

Aaaaand the winner is.. F.R.I.E.N.D.S intro scene!

I was ecstatic when I found out which theme won - I love the series! Re-create the couch at the park scene with these awesome team? Count me in!

I’ll let you in on a little secret though, I voted for the 7-minute challenge. Hehehehe well, we can have that as additional content anytime -- we have the whole year, in fact! So still a win-win.

And so it begins.

Our ID teammates went all out on the 90s theme and had the most fun shooting for the video! They sure made partying + shooting for a music video looked effortless! Right on, team!

Meanwhile, in PH office — last Tuesday, we shot the video in our humble little unit lobby that welcomes everyone with its green couch. Who would have thought it could double as a set? Ah, resourcefulness and creativity at work!

The Creative team led the video direction and everyone was game in following through. This team, you guys -- always up and game to make parties happen. Staring with the black and white theme!

And happen, it did!

It felt like an improv scene where we were led to our positions and then were given a “just have fun and interact!” prompt! It was easy to obliged as we are creatures of fun (wow hahaha!) and all we needed to think was the reason for this 7th season: the people. YOYO started with 2 people, and look what it has now..a party of friends and a collaborative team.

It got crazier → all in the best ways!

And now it’s time for that 7th year group shot -- complete with balloons, of course! 🎉🎉🎉

It’s amazing what a couple of balloons, props and black & white OOTD can do to inspire this energy! We might have exhausted ourselves in partying for this shoot, but hey -- it’s all 7 years worth it!

HAPPY 7TH ANNIVERSARY, YOYO!

Cheers to many more years of digital innovation, creativity, and empowering game changers. 💛

Your teammate and F.R.I.E.N.D,

Kara