May 28, 2019

[Business Trip Report] We are invited at the Facebook APAC Partner Summit 2019!

Hi, this is Kyon, CEO of YOYO and Pop Digital Indonesia. Nice to meet you guys!

We had a pretty busy time last week, but it was definitely a fantastic Singapore experience.

Our Country Director in Indonesia, Ergin, and General Manager, Oki, and I were invited at the Facebook APAC Partner Summit 2019. This is the first APAC summit organised by Facebook. I have no idea how many companies were invited, but we are honoured to be part of the list. It was held at the Marina Bay Sands Expo & Convention Center.

Retrieved from Google Image: http://worldofintegratedresorts.blogspot.com

We stayed at a hotel near Lavender Station, so we just took a Grab ride from there. It took us only 15 minutes to arrive at the venue. It’s always a nice commute-experience in SG, because there is no heavy traffic. We live in Jakarta and Manila, that's a huge traffic experience difference.

Here is the DAY 1 AM agenda of the Facebook Summit

Welcome

Nadia Tan, Director of GMS Partnership, APAC

Grow Together

Gene Alston, VP Partnerships - Global Marketing Solutions

APAC, Our Growth Engine

Benjamin Joe, VP South-East Asia

Instagram

Sarah Bennison, Director, Product Marketing

Building for Impact Together

Omid Saadati, Solutions Engineering Manager

Every leader’s keynote is interesting and insightful: they talked about the Facebook direction, its technology, and several case studies from different countries. I am not going to discuss the content here in full details, but these are my key takeaways from one of the speakers:

  • Creative
  • Conversation
  • Commerce

There are bountiful creative ways to communicate with consumers. The simplest form is text. Other executions are the use of images, animation, video, chat to maximize conversation, and VR/AR. In this Summit, the leadership team put emphasis on the power of video format. On Facebook and Instagram, video content has the highest potential to generate maximum performance.

Conversation is also a huge driver of interest. Facebook has several platform that can be utilized to build conversation: Messenger, WhatsApp, and Instagram Messenger. The Messenger chatbot, in particular, enhances user’s engagement and drives conversion rate in purchase. Today, more than ever, we need to understand and know how to create good conversations with our consumers.

Lastly, the topic of Commerce was also highlighted in the Summit. Facebook also focuses on its consumer’s shopping experience on its platform. This is even more practiced in Instagram, which has the "purchase" feature already. They were generous in sharing elaborate case studies on IG Shopping. It was indeed all very interesting for us.

After the morning session, we enjoyed a good lunch together. Unfortunately, Oki could not have coffee and lunch because it was still fasting period (sorry, Oki!) Nonetheless, we had a great time at lunch with a lot of partners.

The afternoon sessions that followed and the 2nd day were also insightful. We had a great time. It was also an amazing opportunity to communicate with our Facebook partners. We hope to see you guys next year! 🙂

With Facebook Team. Thank you, Keiza!
[L-R] Oki, Ergin, Kyon at the Facebook Summit 2019

After filling our minds with informative topics from the summit, it was time to fill our tummies with delicious Japanese food! We visited an authentic Japanese Teppanyaki restaurant, Teppan Kappou Kenji. This is owned by our shared investor, and we thought of visiting to enjoy a delightful dinner. It has pretty good steak and lots of delicious food!

Our SG trip did not end with attending the Facebook Summit. We were also invited by the Google APAC team to discuss our strategic partnership opportunities. It was our first time visiting the new Google SG office. We also had a great time meeting them.

Want to talk and exchange ideas on these topics more? Visit our Indonesia or Philippines office anytime! Let’s grab coffee together. 🙂

We are always looking for young and passionate talents for digital marketing industry, like you! Visit our website to view the open positions here.

Follow our LinkedIn account and send your CV at career [at] yoyo-holdings.com.
Indonesia office (Pop Digital Indonesia) | Philippines office (YOYO Philippines)

Have a great day!
Kyon

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