The road to the next billion 
Next stop: Vietnam

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YOYO celebrates a momentous milestone as we launch PopSlide (http://www.popslide.me/) in Vietnam. PopSlide, the most popular lock screen rewards application in the Phillipines and Indonesia is coming to Vietnam!

PopSlide is the first in the region to provide users with relevant lock screen advertisements that will feature curated articles, trending videos, events, news updates, weather forecasts and lots of exciting apps. When PopSlide launched in the Philippines in 2014, YOYO achieved the number 1 rank in the free lifestyle category. This great feat was also achieved in Indonesia when PopSlide was launched there last February 2015.

Vietnam is an exciting market for PopSlide. Prepaid users dominate the mobile market in Vietnam at 96% and their mobile smartphone penetration rate is 3rd highest in Southeast Asia at 36%. In terms of smartphone user population, Vietnam is 2nd only to Indonesia in the region at 33 Million smart phone users. This is an incredible statistic as Vietnam has less than half the total population of Indonesia. This is only the beginning, smart phone penetration rate in Vietnam is expected to increase to 50% in the coming years and would easily translate into at least 45 Million smart phone users.

The future is looking bright for the mobile app market in Vietnam as the consumption of data and apps is continuously increasing. As the these figures continue to increase, start-ups like YOYO can now tackle relevant issues or problems that come with the increase in demand for data and internet. The demand or need for prepaid load is positively related to the increase in the demand for data and mobile app usage. This is the perfect opportunity to launch an application that an everyday Vietnamese user would love to use and would benefit from.

This marks a big step towards YOYO’s goal of connecting the next billion smart phone users. As our business and market grows, our team needs to grow along with it. We are currently hiring, we are seeking for passionate individuals like us who would love to take on the challenge of connecting the next billion smart phone users. YOYO is already gearing up for the next destination. We´re always looking for new talent. Send us your application or a letter of interest anytime to jobs@yoyo-holdings.com.